But time was passing and Gucci was having problems maintaining its level of success. In 1953, Guccio was succeeded by his sons and the label moved into the international market. It was also at that time that the three coloured stripes made their first appearance, inspired by horse riding saddles. So it wasn't until the war ended that the company developed its collections of leather accessories.
During the Second World War, the country was hit by a shortage of leather which led Guccio Gucci to bring out his famous Bamboo bag – a model made out of boar skin, with a bamboo handle that would acquire cult status. The first collections, inspired by the equestrian world, gave rise to the brand's two emblems, snaffles and stirrups. Specialising in crafting leather, the designer combined artisanal know-how with aesthetics borrowed from other lands. The history of this famous Italian company began in 1921, when Guccio Gucci opened a small leather goods boutique in Florence. From the world of horse riding to luxury goods. A symbol of Italian refinement, this fashion house is known above all else for the elegance and boldness of its luxury leather goods, but also offers collections of clothing, accessories, shoes and jewellery. For almost a century now, Gucci has been distinguishing itself thanks to its sense of detail and its mastery of leather working.
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